Press

YIELD™ CLOTHING COMPANY’S MILLIONS FROM ONE™ CAMPAIGN HELPS RAISE FUNDS TO DELIVER SAFE, CLEAN WATER WORLDWIDE

Joel McHale, Joshua Radin, Kate Voegele, Stacy Keibler, Jeret “Speedy” Peterson, Jabbawockeez, Donny Robinson, Scottie Pippen and More Supporting Cause

DALLAS (September 15, 2009) — Yield™ Clothing Company today announced the MILLIONS FROM ONE™ campaign to generate awareness of the massive problem facing so many people all around the globe — the lack of clean water availability.

Developed by Jeff Lucas, founder of Yield Clothing, and the Millions from One team, MILLIONS FROM ONE seeks to save millions of lives by providing long-term clean water to those most in need across the world.

Water is at the heart of a daily crisis faced by almost a billion of the world’s most vulnerable people.  At any given time, half of the world’s hospital beds are occupied by patients suffering from a water-related disease.  Moreover, nearly 90 percent of all diseases in the world are caused by unsafe drinking water, inadequate sanitation, and poor hygiene — disease that leads to the death of one child every eight seconds globally.

Celebrities express their support by wearing an exclusive leather bracelet stamped with the African Adinkra cultural symbols of HOPE, LOVE, MERCY and PEACE.  With the motto “One Bracelet = One Life,” Yield is making these unique, handcrafted bracelets available online at www.millionsfromone.com for $10 each.

Every bracelet purchased is enough to provide 30 years of clean water to a person in need.  Organizations or individuals purchasing 1,000 or more bracelets can “Adopt-a-Well” in their name. Yield will maintain a running list of “adopters” on its website — including updates on the building of the wells, the GPS coordinates of the wells, and the number of lives impacted by the campaign.

The provision of safe, accessible water is the first and most important contribution to a community’s health and development:  It immediately eliminates harmful bacteria and parasites from drinking water and enables healthy food production.  It also frees up children and women, who often spend the bulk of their day fetching water, to go to school and engage in productive business activities.

The company also recently announced the formation of Millions from One America, a program that recognizes the struggles of our military men and women and their families right here in America.  For every 1,000 bracelets sold, Yield has committed to donate a $1,000 clothing wardrobe to U.S. military men and women and their families.

Military members or their families can submit stories of someone in need to matt@millionsfromone.com.

About Yield Clothing Company

Yield Clothing Company (www.yieldclothingco.com) is a socially responsible clothing company with a conscience.  Yield promotes positive messages of good moral character through extensive fashion assortments such as jeans, shirts, shorts, skirts, t-shirts, hats, sandals, and now the MILLIONS FOR ONE bracelet for both men and women.  The company’s “Fashion with Purpose™”platform gives consumers an opportunity to make a difference in the lives of others through the purchase of each Yield product.

For endorsement or participation inquiries, please contact Matt Delzell at matt@millionsfromone.com.

For press inquiries, please contact Dave Lopez at dave@millionsfromone.com.