Our Team

Jeff Lucas
Jeff Lucas is the President and Founder of Yield Clothing Co., a socially responsible company with a cause. Jeff created a unique business model for Yield that operates from two distinct platforms. Yield’s “Fashion with Purpose” offers the best in quality, fashion and fit while upholding high moral and value standards in every product made. “Purchase with Purpose” was created to share profits from each sale to help children around the world, and provide hope to the hopeless. Last year, Yield reached over 200,000 children in 25 countries around the globe.

Jeff began his career over 20 years ago with J.C. Penney Company, Inc. where he held various positions. He then moved to Oshman’s Sporting Goods where he served as Vice President of Merchandising, and helped lead the successful turnaround and sale of the company to Sports Authority. Jeff then assumed the position of Sr.Vice President of Gen-X Sports, Inc., a corporate umbrella that owned and acquired sporting goods companies. He was instrumental in the growth and subsequent sale of the company to Huffy Corporation.

Disillusioned and wanting more, Jeff left the corporate world to explore new ways of doing business. Yield was born out of this shift in perspective.

Jeff has a wonderful wife of 20 years, Anya and 2 beautiful daughters. His 3 girls are incredible blessings that provide much of the inspiration. Jeff’s travels over the years have opened his eyes to struggles for life that millions of children face each day. He believes every life matters and that each of us can make a difference. Jeff holds a BA, from the University of Texas at Austin, with a degree in Psychology and Economics.

Dave Lopez
Dave Lopez, over the past 12 years, Dave has been involved in entrepreneurial activities concerning strategy, branding, public relations and marketing. As the co-founder of Lopez, Wong and Good Company, in 1998, he directed the branding of purveyors of luxury goods. Based in New York City and Dallas, the company advised on issues ranging from market positioning and strategy to sales and distribution. Lopez Wong covered all aspects related to getting a product from design to distribution.

Prior to that, Dave had spent over 13 years in the luxury goods arena, as a Buyer, Store Merchandise Manager and Vice President of Neiman Marcus, to Senior Vice President of sales and marketing for David Yurman Designs. While working with Neiman Marcus, Dave initiated the highly successful 50 Against One campaign, raising awareness and money for the AIDS crisis. A graduate of Harvard Business School, he combines method with creative instinct and design detail. Dave received a Bachelor of Arts degree, cum laude, from the University of Texas in Plan II, a special honors curriculum distinguished within the University.

In the mid 1990’s, Dave’s love of the arts took him from acting classes in NYC to producing a documentary film, and assistant executive producing a full length feature film. He has held membership on boards overseeing non-profit organizations. Dave is committed to healthy and holisitic living.

Matt Delzell
As Group Account Director for a leading entertainment and sports marketing agency with offices in Los Angeles, New York, and Dallas, Matt develops strategies to assist Fortune 500 companies build their brands and engage consumers through the use of celebrities from the music and entertainment industries. In his current role, he leads a team of Intellectual Property specialists to create consumer engagement programs built on the “emotional platforms” of sports, music, cause, film, television and gaming.

Matt earned a Bachelor of Science degree from the University of San Diego where he graduated cum laude. At USD, he was a member of school’s basketball team, helping to catapult the Toreros to an appearance in the 2003 NCAA Division I Tournament as team captain.

A native of Dallas, Matt and his wife Alison are “Wish Granters” for the Make-A-Wish Foundation of North Texas and are currently the Auction Chairs for “Wish Night” in 2009, the top fundraising gala for the Make-A-Wish Foundation of North Texas.

Colleen Brennan
A pioneer in the lifestyle retail industry, Colleen Brennan is known for her work designing for fashion and accessories companies throughout the country. Also known as “Launch Girl,” Colleen has opened, owned and operated a range of home furnishing and lifestyle stores in New Jersey including Home Front America, Home Front Beginnings, Style Counsel, Face Reality and Country Living.

Among Colleen’s endeavors includes her success as “Top Dog” at Fuzzy Nation, a line of specialty handbags. In this position, Colleen catapulted the Couture Collection into the mainstream, beginning with Macy’s Herald Square and expanding nationwide.

Most recently, as Creative Director and Co-Founder of VSP, a luxury style company owned by the heiress to Swarovski Crystal, Vanessa Swarovski, Colleen was responsible for overseeing all aspects of design, sales and creative.

Now entering her 50th year, Colleen set her sights on doing something more “socially responsible.” With her own teenagers looking up to her, she wanted to send them a positive message and show them that anyone can make a difference. To that end, Colleen has joined Yield Clothing Company as the Director of Possibilities, with the intent to positively impact our culture…one life at a time.

Jeff Maddox
September 11, 2001, changed a lot of lives. The events of that day weighed heavily in the heart of Jeff Maddox, then a sophomore in high school. He felt an earnest calling to be a part of America’s armed forces and eventually enlisted in the United States Marine Corps. During the five years that followed, Jeff would achieve the rank of Sergeant, become a squad leader of 16 Marines and serve in Iraq, where he received a Navy commendation medal. While serving at King’s Bay, Jeff was awarded Marine of the Year as well as the Navy and Marine Corps Achievement Medal, recognizing his stellar accomplishments and excellence.

The activities of those 5 years changed Jeff’s life and helped him develop. He was 18 years old when he became a Marine and 23 when he was honorably discharged. Throughout that period of time, he learned about strategy and tactics and become well versed in discussions with fellow Marines on issues they faced, as individuals and as a team. He transformed his body as well his mind, and emerged stronger, faster and more perceptive as he returned to his hometown.

A native of Dallas, Texas, Jeff returned to the Lone Star state in the summer of 2009, with a commitment to continue the standards of excellence he established for himself as a Marine. He learned of the Millions From One campaign, and inquired about how he might contribute his time and energy. MFO had considered an idea for a domestic cause to supplement the international focus of MFO.  Jeff came up with the idea of contributions for families of service men and women wounded in war or in need of financial assistance called Yield America. Jeff directs the assistance for many families in acquiring wardrobes and clothing. It’s part of his commitment to giving back, a personal philosophy he’s embraced since his experience as a Marine.

Making a difference is what matters to Jeff, and he is an entrepreneur now, working on projects that will leave the legacy of a better world. He is interested in all aspects of life – working out, biking, sports and the arts. He is completing his undergraduate education and focusing on business and marketing. A model Marine and a model citizen, Yield Clothing Company salutes Jeff and his background of service and is pleased with his involvement in Millions From One.